Digital Marketing Specialist  

Job Details

Category:

Marketing

Career Level:

Entry Level

Experience:

2 Years

Required Qualification:

Intermediate

Requires Traveling:

No

Salary:

80000 - 120000 PKR

Salary Type:

Per Month

Total Vacancies:

2

Skills

google adsgoogle analyticsgoogle tag managergoogle data studiofacebook ads managerwordpressshopifywoocommerce

Description

Purpose Path is looking for a Digital Marketing Manager to help us scale our clients’ business using conversion marketing.

• Have ownership and management of numerous paid campaigns for our clients across Search (SEM), Display, and Video
• Own and manage monthly budgets and spends and forecast campaign budgets to ensure a high ROI
• Conduct keyword research, create ad copy, and generate reports measuring against client’s KPIs.
• Monitor and optimize campaigns on a daily basis for tasks such as negative keyword mining, bid adjustments, and testing different ad texts.
• Investigate and report on campaign concerns & act as a pivotal resource for platform support, troubleshooting and resolving any issues.
• Create Monthly reports for: internal reviews and client updates.
• Manage communications with vendors and third parties to ensure projects are delivered.
• Work with the Account Management Team to ensure success for all clients.

• Strong communication and organizational skills are a MUST.
• Demonstrable success in improving account performance for Google PPC campaigns.
• + years of hands-on experience in conversion marketing (experience working specifically in e-commerce or real estate is considered a plus
• Experience managing large (and sometimes complex) client budgets.
• Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
• Experience managing large projects with multiple stakeholders.
• An eye for good design and can create ad concepts quickly leveraging basic design thinking.

• Advanced Google Analytics certification.
• Google Ads certified (Fundamentals, Display, Mobile, Search, Videos and shopping).
• Experience with web and e-commerce platforms backend (WordPress, Shopify, Woocommerce etc.)