Female Digital Marketing Manager  

Responsibilities • Shape our digital marketing efforts • Plan and execute marketing campaigns that build brand awareness and generate leads with a close eye on ROI. • Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media. • Use analytic skills to identify and test emerging opportunities for business market growth and improvement. • Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI • Develop effective display campaigns, including banner ads, social media, and retargeting. • Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis. • Research and analyze competitor SEM campaigns • Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates. • Develop and manage forecasts; implement strategies to achieve/exceed targets. Individuals with degrees in Management Sciences, Business Analytics, Digital Marketing are encouraged to apply but only females

Job Type: Full-time

Salary: Rs , . /month