Marketing Leads & Outreach Executive 

Job Details

Category:

Marketing

Career Level:

Entry Level

Experience:

2 Years

Required Qualification:

BBA, MBA

Requires Traveling:

No

Salary:

110000 - 120000 PKR

Salary Type:

Per Month

Total Vacancies:

1

Skills

marketingmarket researchtargetindustrybusiness strategydigitalcontentsocial mediaemailcraftarticleswebsiteoptimizationtechnicalgrammarclarityleadstrategyexecutionbrandvoiceplatformsschedulemonitorprofessionalperformancemetricsresearchfiltersbuildlinkedinpipelinesalestoolsdatabasesystemlead generationactivities

Description

• Conduct market research to understand target audiences, competitor landscape, and industry trends.
• Develop comprehensive marketing plans aligned with the overall business strategy and company goals.
• Identify and implement a variety of marketing channels and tactics (digital, content, social media, email, traditional).
• Stay up-to-date on the latest marketing trends and technologies.

• Develop and write compelling and informative content in various formats (blog posts, articles, website copy, landing pages).
• Optimize content for search engines using best practices (on-page optimization, technical SEO).
• Proofread and edit content for grammar, spelling, and clarity.

• Develop and implement a social media strategy aligned with marketing goals and brand voice.
• Create engaging and visually appealing content for various platforms (posts, stories, videos, images).
• Manage and schedule social media content calendars.
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Analyze social media performance metrics and identify opportunities for improvement.

• Conduct in-depth research to identify target decision-makers and companies using advanced search filters and Boolean operators.
  
• Craft compelling personalized connection requests and outreach messages to engage prospects and initiate conversations.
• Build rapport and nurture relationships with potential customers on LinkedIn.
• Qualify leads according to established criteria to ensure a strong pipeline for the sales team.
• Utilize LinkedIn Sales Navigator or similar tools to maximize outreach efficiency.
• Manage and maintain a database of leads and prospects within the CRM system.
• Track and report on lead generation activities and performance metrics.
• Stay up-to-date on the latest LinkedIn features and best practices for lead generation