Senior Brand Manager  

Job Details

Category:

Business Development

Career Level:

Manager (Manager/Supervisor)

Experience:

9 Years

Required Qualification:

MBA(Marketing)

Requires Traveling:

No

Salary:

Salary Not disclosed

Salary Type:

Per Month

Total Vacancies:

1

Skills

leaddevelopmentexecutionbrandmarketingdistributionsalesconsumerawarenessproductpricingpackaging developmenttrackingmarketcollaborationbusiness intelligenceteampackagingmarketing initiativesinternalnew productenhancementsprimarydigitalsocial mediabusinessdatahealthbudget management

Description

• Lead the development and execution of annual brand plans/marketing plans/programs for assigned brands to increase distribution, sales growth and consumer awareness.
• Includes product , pricing, marketing plans, packaging development, sales and distribution tracking.
• Identify market and product opportunities, develop and execute plans leveraging category insight, sales and depletion figures in collaboration with the Business Intelligence team.
• Manage the launches of new products, packaging and marketing initiatives with the internal sales team, distributors, customers and consumers.
• Assist with execution of brand initiatives including new product launches, product enhancements and margin improvement initiatives. 
• Primary contact for appointed agencies (PR, digital, social media, packaging) to ensure brand and business needs are being met.
• Ongoing analyses of market data/trends, depletion, shipments and IRI data for in-depth knowledge of brand and business health. 
  Annual budget proposal and ongoing budget management.