Social Media Specialist 

Job Details

Category:

Sales

Career Level:

Experienced (Non-Managerial)

Experience:

1 Year

Required Qualification:

Intermediate

Requires Traveling:

No

Salary:

40000 - 60000 PKR

Salary Type:

Per Month

Total Vacancies:

1

Skills

social mediagooglespecialistsupportdigital marketingplatformscampaignsperformancemetricsadvertisingconversionsnight shifthandlingcontentwritingeditingcustomer engagementmanagementoptimizationkeyword researchcompetitive analysismonitortestingdatamakeindustryallocationmarketingbusinessfieldbasicgoogle analyticstrackingtoolsstrong analytical skillsverbal communicationmicrosoftexceldata visualization

Description

We are seeking a detail-oriented and motivated Social Media, Google/Meta Ads and PPC Specialist to support our digital marketing efforts. This role involves managing all Social Media platforms and optimizing pay-per-click (PPC) campaigns across Google Ads and Meta platforms, analyzing performance metrics, and contributing to overall advertising strategies to drive traffic and conversions.

• Handling all the social media projects of the clients.
• Creating consistent meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement and promoting social media campaigns.
• Creating, management, and optimization of Google Ads and Meta ad campaigns.
• Conduct keyword research and competitive analysis to identify opportunities for growth.
• Monitor campaign performance and generate reports on key metrics, including impressions, clicks, conversions, and ROI.
• Implement A/B testing strategies to optimize ad performance.
• Analyze data and make recommendations for campaign adjustments to improve results.
• Stay updated on industry trends and best practices in PPC advertising.
• Help manage budgets and ensure efficient allocation of ad spend.

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• - years of experience in Social Media handling, Google Ads and Meta Ads.
• Familiarity with PPC best practices and digital marketing principles.
• Basic knowledge of Google Analytics and tracking tools.
• Strong analytical skills and the ability to interpret data effectively.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills and the ability to manage multiple tasks.
• Proficiency in Microsoft Excel or Google Sheets; experience with data visualization tools is a plus.
• Understanding of SEO principles and how they integrate with PPC strategies.