Specialized content writer 

Job Details

Category:

Marketing

Career Level:

Experienced (Non-Managerial)

Experience:

3 Years

Required Qualification:

Bachelor's

Requires Traveling:

No

Salary:

Salary Not disclosed

Salary Type:

Per Month

Total Vacancies:

1

Skills

agencycreativecontent writersalesmarketingmakeblogssocial mediacontentplatformsarticlesdesigncallsresearchtailoradvertisingcampaignsperformanceviewsbrandmaterialswritingeditorialtoolsgoogle analyticsarabicpersonalreadercontent managementwordpressschedulingproductmarketbenefitsstrategic thinkingbusinessgrammartime managementcollaborationcustomer experienceengagement

Description

Job Description:

• We at Marka Agency are looking for a creative and enthusiastic content writer who can turn words into real sales opportunities. Your role will be to write marketing copy that motivates audiences to make a purchasing decision, whether through blogs, emails, landing pages, or social media posts.

Key Responsibilities:

• Create sales-oriented content (sales copy) for multiple platforms: websites, emails, paid ads, and social media posts.
• Write SEO-optimized articles to increase visibility and attract qualified traffic.
• Design compelling headlines and subheadings that grab attention.
• Include clear and motivating calls to action (CTAs) within the content.
• Conduct audience research to tailor messages to their needs and expectations.
• Collaborate with the marketing and advertising team to coordinate campaigns and align content with performance goals.
• Analyze content performance (conversion rates, views, dwell time) and provide recommendations for improving results.
• Maintaining a consistent brand tone across all written materials.

Requirements and Qualifications:

• At least two years of experience writing marketing or editorial content for agencies or e-commerce companies.
• Proven ability to write copy that has increased conversion rates (with examples or tangible results).
• Good knowledge of SEO basics and familiarity with tools such as Google Analytics, Ahrefs, or SEMrush.
• Proficiency in Modern Standard Arabic and the ability to write in a smooth, personal style, with a friendly, approachable touch that makes the reader feel connected.
• Experience using content management platforms (e.g., WordPress) and scheduling tools (Buffer, Hootsuite) is preferred.
• Strong research skills to understand the product, market, and competitors.

Skills and Competencies:

• Persuasive Writing: Converting benefits into tangible benefits that encourage purchases.
• Strategic Thinking: Understanding business objectives and translating them into effective content campaigns.
• Attention to Detail: Proofreading grammar and syntax, ensuring content is error-free.
• Time Management: The ability to deliver multiple pieces of content under tight deadlines.
• Collaboration: Working within the marketing team, designers, and developers to improve customer experience.

Key Performance Indicators (KPIs):

• Conversion Rate of Content.
• Percentage of Increase in Organic Traffic.
• Number of Leads or Orders Received Through Content.
• Engagement Rate on Social Media.