Digital Marketing Specialist 

Job Details

Category:

Marketing

Career Level:

Experienced (Non-Managerial)

Experience:

3 Years

Required Qualification:

Bachelor's

Requires Traveling:

No

Salary:

Salary Not disclosed

Salary Type:

Per Month

Total Vacancies:

1

Skills

expertmarketingdigitalcontent marketingemail marketingsalesbuildbrandplanningmarketing campaignsgooglefacebooklinkedintwittersettingchannelcampaignstestingperformancesearch engine optimizationkeyword researchcontentbuildinginfographicssocial mediawritingdesignmessagingvisualmanagementschedulemonitortoolsnativeopendata analysisreportinggoogle analyticsconsoleadvertisingmonthly reportsperformance improvementautomationintegrationmanualalertsteam coordinationprogrammingstrategic planningreviewdigital marketingspecialistagencyeducationbusinessadministrationfieldtechnical skillscertifiedemailplatformsweb analyticsmanagersoft skillsanalytical skillscommunication skillsarabic

Description

Summary

• Preparing a roadmap for paid and organic marketing campaigns.
• Identifying channels (Google, Facebook, LinkedIn, Twitter, Instagram, etc.) and setting appropriate budgets for each channel.
• Managing paid campaigns (SEM & SMM)
• Creating and managing Google Ads and Facebook/Instagram Ads campaigns and increasing conversion rate (CRO).
• Adjusting budgets, A/B testing, and optimizing performance (CTR, CPA, ROAS).

• Keyword research and targeting.
• Optimizing content, titles, meta descriptions, and on-page techniques.
• Backlink building and implementing off-page strategies.

• Develop a monthly content plan that includes blog posts, infographics, short videos, and social media posts.
• Collaborate with the writing and design team to ensure consistent messaging and visual identity.

• Schedule and publish content and engage with your audience (community management).
• Monitor performance using tools like Hootsuite, Buffer, or Native Insights.

• Build a subscriber list and design drip campaigns using Mailchimp or Klaviyo.
• Analyze and optimize open and click-through rates.

• Use Google Analytics, Search Console, and advertising tools to generate reports.
• Provide periodic (weekly/monthly) reports with recommendations for performance improvement and new strategies.

• Use Make.com or Zapier to integrate CRM, websites, and marketing tools to reduce manual tasks.
• Create automated alerts and reports to update the team.

• Collaborate with sales, programming, and design teams to achieve campaign integration.
• Participate in strategic planning meetings and review results.

• Experience: – years as a digital marketing specialist in an agency or company.
• Education: Bachelor's degree in marketing, business administration, or a related field.

• Google Ads & Meta Ads Certified.
• SEO tools such as SEMrush or Ahrefs.
• Email management platforms (Mailchimp, Klaviyo).
• Web analytics (Google Analytics, Tag Manager).
• Social media management tools (Hootsuite, Buffer).

• Analytical skills and data-driven decision-making.
• Excellent communication skills in Arabic and English.
• Manage time and multiple projects.