Social Media & Media Buyer Specialist 

Job Details

Category:

Marketing

Career Level:

Experienced (Non-Managerial)

Experience:

3 Years

Required Qualification:

Bachelor's

Requires Traveling:

No

Salary:

Salary Not disclosed

Salary Type:

Per Month

Total Vacancies:

1

Skills

social mediaoverseeingcampaignsbrand awarenessbuildinvestmentsalesstrategycontentschedulingawarenessdesignvisualtrustfacebookmanagergooglemonitorperformancemetricsalignmentengagementdatareportinganalysismonthly reportsaggregatereachcostacquisitionbuyingdigitalagencybusinessplatformstoolsanalyticsgoogle analyticsmarketingphotoshopbuildinganalyticalcreativityinnovationideastime managementpublishingeffective communicationmanagementproblem solvingtargetcontent managementadvertisingreceiving

Description

Role Overview:

• Develop a comprehensive monthly plan that combines organic content and paid ad scheduling.
• Define campaign objectives (Awareness → Consideration → Conversion) and KPIs for each phase.

• Create a diverse content calendar (posts, stories, reels, short videos).
• Write engaging copy and design/oversee visual designs.
• Interact daily with followers (comments, messages) and build trust.

• Set up campaigns on Facebook Ads Manager, Google Ads (if applicable), and TikTok Ads according to budget and goals.
• Adjust targeting and build audiences (Custom Audiences, Lookalikes, Interests).
• Conduct A/B tests for ads (images, text, headlines) and analyze the results.
• Monitor performance metrics (CTR, CPC, CPA, ROAS) and continuously adjust budgets and targeting.

• Upload top-performing organic content and convert it to paid ads.
• Use organic engagement data to create targeted lists for paid campaigns.

• Prepare weekly and monthly reports that aggregate organic reach, engagement, ad spend, and results.
• Provide practical recommendations for strategy improvement and reducing cost per acquisition.

• At least – years of experience managing social media accounts and buying digital ads in an agency or business.
• Proficiency in Meta Ads Manager and Facebook/Instagram platforms. Experience with Google Ads or TikTok Ads is preferred.
• Skilled in using scheduling tools (such as Hootsuite or Buffer) and analytics tools (Facebook Insights, Google Analytics).
• Ability to write short, engaging marketing texts and simple design in Canva or Photoshop.
• Good understanding of audience targeting strategies and building personalized lists.

• Analytical Thinking: Interpreting data and transforming it into accurate decisions.
• Creativity and Innovation: Generating new content ideas and ad formats.
• Time Management: Coordinating content publishing and running campaigns within tight schedules.
• Effective Communication: Clarifying campaign results and recommendations to the team and management.
• Flexibility and Problem Solving: Quickly adjusting strategies when performance deviates.

• Organic Engagement Rate ≥ %.
• Monthly Follower Growth Rate ≥ %.
• ROAS (Return on Ad Spend) ≥ : .
• CPA (Cost per Acquisition) within target.
• Budget Delivery Accuracy ≥ %.